Online workshop on dental marketing: protocols and strategies by Dr. Christopher Phelps

– How to survive the trend of corporate dentistry

– The science of influence and persuasion

– Protocols to increase case acceptance

– Dental marketing: terms and definitions

– Protocols to application of dental marketing to your practice

– Internal marketing and networking

– Public relation. Promotion ideas and marketing opportunities.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– Understanding the role of influence in dentistry

– Importance of patient communication and persuasion

– Psychological principles in patient interactions

– Key influencers in the field of dentistry

– Importance of branding and identity in dentistry

– Effective use of patient testimonials and reviews

– Measuring the success of dental marketing efforts.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– Obtaining relevant certifications and credentials

– Strong online presence through a professional website and social media

– Showcasing patient success stories and testimonials

– How to offer informative content through blogs, webinars, or podcasts

– Staying updated with the latest industry trends and advancements

– How to reduce no shows and get more referrals?

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– Marketing 101: definitions and understanding of the main goal

– Marketing and advertising protocols

– The three different types of marketing

– Gross root marketing protocols

– What is my market, and whom am I marketing for?

– The patient mindset barrier

– Benefits of dental saving plan

– Grass root marketing combined with a dental saving plan.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– Referral programs and patient appreciation

– Email marketing and social media engagement

– Protocols of in-office promotions

– Building a patient loyalty programs

– Community involvement and patient feedback surveys.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– The main concept of external marketing your dental business

– Protocols of effective external marketing

– Combining external and internal marketing strategies

– Marketing tools: leads, phone calls, new clients

– Protocol of working with emails, facebook ads, social media, SMS, etc.

– Marketing cost and profit revenue.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– The 7 pillars of external dental marketing

– Targeting specific audience with marketing and advertising strategies

– Defining your message to the selected audience

– How to find your target of audience

– The demographic report for better advertising

– Map your market and group of audience: age, occupation, etc.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– How to stand out in this competitive dental business

– Your main message to the targeted audience

– Protocols for advertising dental service

– What should you include in your advertisement

– How to create a powerful message, advertise it and profit from it?

– Dr.Phelps ideas for advertising and targeting the audience

– Scenario explanation and discussion. 

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– Choosing the best advertising channel for your dental practice

– Techniques and protocols for reaching your audience

– Billboards and newspaper inserts: challenges and effectiveness

– Outside-of-the-box ideas for advertising your dental business

– Strategic planning for profitable advertisement

– Online dental marketing. Protocols, strategies, benefits and challenges

– Organic SEO results

– Content creation for advertising and marketing purposes

– Detail or content based marketing. What's really the main difference?

– Map your content according to your targeted audience.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– Quality vs quantity. Guidelines and approaches to consider in your dental practice

– Protocols of advertising your service offering

– Examples of service offering and convenient sales

– Giveaways and special deals

– Special offer strategies for long-term business partnership

– How to add more influence to dental marketing

– The return on investment (ROI). Tracking strategies.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– Protocols and strategies to improve your advertisements

– Reciprocity strategies to enhance patient loyalty

– Attracting new patients: Strategic planning and advertising

– Patient testimonials and feedback

– Discussion of clinical scenarios.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– Calculating return on investment (ROI) for advertising and marketing

– Strategies to convert every possible lead

– Identifying and overcoming lost opportunities

– Team management: assigning tasks and duties

– A missed call means a missed profit. How to ensure you never miss a phone call from a new patient

– Solutions to common everyday marketing and advertising challenges you may encounter while running a dental business

– Phone calls through a call center. 

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

– Enhancing staff conversion rates through telephone communication

– How to deal with price shoppers

– Working with dental insurance: Insurance verification check

– How to increase the number of new patients: Simple tricks

– Team management: assigning tasks and duties. 

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.