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"Люди покупают не товары и услуги, а то, что они могут принести". Поскольку потребности клиента - это разница между "я хочу/мне надо" и тем, что у меня есть, задачей продавца является выяснение или формирование потребностей клиентов. В уроке мы разбираем 5 стадий формирования потребности, разницу между потребностями и мотивами и типы клиентов по мотивам покупки.
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Dozenten 1
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OHI-S Sales Director. Consultant in Management, Marketing and Organizational Development. Qualified consultant of the European Bank for Reconstruction and Development. Certified business trainer (International College of Business Trainers), over 15 years of trainer experience. Developed a range of author's programs in management, sales development, personnel motivation, personnel management and development, personal organization.
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OHI-S
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OHI-S is the world's leading educational platform for dentists worldwide!
Our core product is training led by the top global speakers in all branches of dentistry. On our platform, you will find courses covering every dental specialty. We offer a comprehensive range of educational formats: congresses, seminars, hands-on workshops, and online courses.
We provide education in 7 languages: English, Spanish, Portuguese, German, French, Ukrainian, Russian.
Our offline projects take place in the most picturesque locations around the world: Kyoto, Florence, Rome, Bologna, Vienna, Berlin, and Prague. Our clients always have a unique opportunity to combine acquiring valuable knowledge with experiencing rich cultural environments.
OHI-S is not just a platform, it’s an entire ecosystem for professionals. Our mobile application, marketplace, and specialized social network connect dentists from all corners of the globe, creating a powerful community for knowledge exchange and collective growth.
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